KOI
VISUAL
VISUAL
VISUAL
Year
'24
Client
KOI #realjapanesefood
Service
Visual
Year
'24
Client
KOI #realjapanesefood
Service
Visual
Year
'24
Client
KOI #realjapanesefood
Service
Visual
KOI uses colour as a powerful tool to connect its traditional Japanese roots with a modern, urban identity. The palette blends heritage and freshness, creating a brand that feels both authentic and contemporary.
KOI uses colour as a powerful tool to connect its traditional Japanese roots with a modern, urban identity. The palette blends heritage and freshness, creating a brand that feels both authentic and contemporary.
KOI uses colour as a powerful tool to connect its traditional Japanese roots with a modern, urban identity. The palette blends heritage and freshness, creating a brand that feels both authentic and contemporary.
© KOI
© KOI
© KOI
KOI — Visual Identity Redefinition
The project sought to redefine KOI’s visual identity in a way that honors its traditional Japanese heritage while resonating with a younger, modern audience in a fast-paced, digital world. The objective was to create a balance between cultural authenticity and contemporary appeal, ensuring that the brand feels both respectful of its roots and relevant to today’s sensibilities.
The design approach combines minimalism and craftsmanship, drawing inspiration from Japanese aesthetics such as harmony, balance, and subtle beauty. Clean lines, natural textures, and thoughtful compositions create a timeless yet modern visual language. The result is an identity that bridges tradition and innovation—preserving KOI’s heritage while expressing a fresh, dynamic spirit for the next generation.
KOI — Visual Identity Redefinition
The project sought to redefine KOI’s visual identity in a way that honors its traditional Japanese heritage while resonating with a younger, modern audience in a fast-paced, digital world. The objective was to create a balance between cultural authenticity and contemporary appeal, ensuring that the brand feels both respectful of its roots and relevant to today’s sensibilities.
The design approach combines minimalism and craftsmanship, drawing inspiration from Japanese aesthetics such as harmony, balance, and subtle beauty. Clean lines, natural textures, and thoughtful compositions create a timeless yet modern visual language. The result is an identity that bridges tradition and innovation—preserving KOI’s heritage while expressing a fresh, dynamic spirit for the next generation.
KOI — Visual Identity Redefinition
The project sought to redefine KOI’s visual identity in a way that honors its traditional Japanese heritage while resonating with a younger, modern audience in a fast-paced, digital world. The objective was to create a balance between cultural authenticity and contemporary appeal, ensuring that the brand feels both respectful of its roots and relevant to today’s sensibilities.
The design approach combines minimalism and craftsmanship, drawing inspiration from Japanese aesthetics such as harmony, balance, and subtle beauty. Clean lines, natural textures, and thoughtful compositions create a timeless yet modern visual language. The result is an identity that bridges tradition and innovation—preserving KOI’s heritage while expressing a fresh, dynamic spirit for the next generation.
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