KOI
VISUAL
VISUAL
VISUAL
Year
'24
Client
KOI #realjapanesefood
Service
Visual
Year
'24
Client
KOI #realjapanesefood
Service
Visual
Year
'24
Client
KOI #realjapanesefood
Service
Visual
KOI uses colour as a powerful tool to connect its traditional Japanese roots with a modern, urban identity. The palette blends heritage and freshness, creating a brand that feels both authentic and contemporary.
KOI uses colour as a powerful tool to connect its traditional Japanese roots with a modern, urban identity. The palette blends heritage and freshness, creating a brand that feels both authentic and contemporary.
KOI uses colour as a powerful tool to connect its traditional Japanese roots with a modern, urban identity. The palette blends heritage and freshness, creating a brand that feels both authentic and contemporary.
© KOI
© KOI
© KOI
Challenge
To redefine KOI’s visual identity in a way that honors its traditional Japanese heritage while appealing to a younger, modern audience in a fast-paced, digital world.
Solution
Develop a color palette inspired by traditional Japanese elements—nature, bamboo, ceramics, and ukiyo-e—while integrating bold, modern accents. This balance creates a cohesive visual language that bridges the past and present, supporting KOI’s evolution into a culturally respectful yet forward-looking brand.
Challenge
To redefine KOI’s visual identity in a way that honors its traditional Japanese heritage while appealing to a younger, modern audience in a fast-paced, digital world.
Solution
Develop a color palette inspired by traditional Japanese elements—nature, bamboo, ceramics, and ukiyo-e—while integrating bold, modern accents. This balance creates a cohesive visual language that bridges the past and present, supporting KOI’s evolution into a culturally respectful yet forward-looking brand.
Challenge
To redefine KOI’s visual identity in a way that honors its traditional Japanese heritage while appealing to a younger, modern audience in a fast-paced, digital world.
Solution
Develop a color palette inspired by traditional Japanese elements—nature, bamboo, ceramics, and ukiyo-e—while integrating bold, modern accents. This balance creates a cohesive visual language that bridges the past and present, supporting KOI’s evolution into a culturally respectful yet forward-looking brand.
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