FIGIF

BRANDING

BRANDING

BRANDING

Year

'22

Client

FIGIF Vegan Cosmetic

Service

Branding

Year

'22

Client

FIGIF Vegan Cosmetic

Service

Branding

Year

'22

Client

FIGIF Vegan Cosmetic

Service

Branding

FIGIF’s typography reflects its core values—natural beauty, elegance, and authenticity. With organic serif forms, it creates a timeless and intentional visual identity rooted in nature.

FIGIF’s typography reflects its core values—natural beauty, elegance, and authenticity. With organic serif forms, it creates a timeless and intentional visual identity rooted in nature.

FIGIF’s typography reflects its core values—natural beauty, elegance, and authenticity. With organic serif forms, it creates a timeless and intentional visual identity rooted in nature.

© FIGIF

© FIGIF

© FIGIF

Challenge

To create a typographic visual identity for FIGIF that communicates natural beauty, elegance, and a connection to nature—while avoiding fleeting design trends or overly polished aesthetics.

Solution

Use serif typography with soft, organic curves that reflect natural forms, conveying a sense of timelessness, craftsmanship, and intentional design. This approach supports FIGIF’s brand values by creating a visual language that feels both refined and rooted in nature.

Challenge

To create a typographic visual identity for FIGIF that communicates natural beauty, elegance, and a connection to nature—while avoiding fleeting design trends or overly polished aesthetics.

Solution

Use serif typography with soft, organic curves that reflect natural forms, conveying a sense of timelessness, craftsmanship, and intentional design. This approach supports FIGIF’s brand values by creating a visual language that feels both refined and rooted in nature.

Challenge

To create a typographic visual identity for FIGIF that communicates natural beauty, elegance, and a connection to nature—while avoiding fleeting design trends or overly polished aesthetics.

Solution

Use serif typography with soft, organic curves that reflect natural forms, conveying a sense of timelessness, craftsmanship, and intentional design. This approach supports FIGIF’s brand values by creating a visual language that feels both refined and rooted in nature.