FIGIF is a vegan cosmetics brand that defines itself as sustainable, premium, stylish, and timeless. Its essence revolves around natural extracts and their connection to human well-being, positioning itself in the market with an organic and conscious identity. This philosophy is embedded in its design. The typography, with curved serifs, reflects the harmony between nature and humanity—mimicking branches, leaves, and the passage of time. Still-life photography reinforces this concept, linking the product’s use with organic beauty and imperfection. Rustic imagery blends with sleek, minimalist packaging to highlight the authenticity of each item.

The brand's visual identity is built on a direct color palette, balancing shades of green and scarlet to enhance saturation. These elements unify FIGIF’s aesthetic, merging natural elegance with a modern, refined presence.