FIGIF



BRANDING
BRANDING
BRANDING
Year
'22
Client
FIGIF Vegan Cosmetic
Service
Branding
Year
'22
Client
FIGIF Vegan Cosmetic
Service
Branding
Year
'22
Client
FIGIF Vegan Cosmetic
Service
Branding
FIGIF’s typography reflects its core values—natural beauty, elegance, and authenticity. With organic serif forms, it creates a timeless and intentional visual identity rooted in nature.
FIGIF’s typography reflects its core values—natural beauty, elegance, and authenticity. With organic serif forms, it creates a timeless and intentional visual identity rooted in nature.
FIGIF’s typography reflects its core values—natural beauty, elegance, and authenticity. With organic serif forms, it creates a timeless and intentional visual identity rooted in nature.
© FIGIF
© FIGIF
© FIGIF















Challenge
To create a typographic visual identity for FIGIF that communicates natural beauty, elegance, and a connection to nature—while avoiding fleeting design trends or overly polished aesthetics.
Solution
Use serif typography with soft, organic curves that reflect natural forms, conveying a sense of timelessness, craftsmanship, and intentional design. This approach supports FIGIF’s brand values by creating a visual language that feels both refined and rooted in nature.
Challenge
To create a typographic visual identity for FIGIF that communicates natural beauty, elegance, and a connection to nature—while avoiding fleeting design trends or overly polished aesthetics.
Solution
Use serif typography with soft, organic curves that reflect natural forms, conveying a sense of timelessness, craftsmanship, and intentional design. This approach supports FIGIF’s brand values by creating a visual language that feels both refined and rooted in nature.
Challenge
To create a typographic visual identity for FIGIF that communicates natural beauty, elegance, and a connection to nature—while avoiding fleeting design trends or overly polished aesthetics.
Solution
Use serif typography with soft, organic curves that reflect natural forms, conveying a sense of timelessness, craftsmanship, and intentional design. This approach supports FIGIF’s brand values by creating a visual language that feels both refined and rooted in nature.
KOI
KOI
KOI