FIGIF
BRANDING
BRANDING
BRANDING
Year
'22
Client
FIGIF Vegan Cosmetic
Service
Branding
Year
'22
Client
FIGIF Vegan Cosmetic
Service
Branding
Year
'22
Client
FIGIF Vegan Cosmetic
Service
Branding
FIGIF’s typography reflects its core values—natural beauty, elegance, and authenticity. With organic serif forms, it creates a timeless and intentional visual identity rooted in nature.
FIGIF’s typography reflects its core values—natural beauty, elegance, and authenticity. With organic serif forms, it creates a timeless and intentional visual identity rooted in nature.
FIGIF’s typography reflects its core values—natural beauty, elegance, and authenticity. With organic serif forms, it creates a timeless and intentional visual identity rooted in nature.
© FIGIF
© FIGIF
© FIGIF
FIGIF — Typographic Visual Identity
The project aimed to create a typographic visual identity for FIGIF that communicates natural beauty, elegance, and a genuine connection to nature—while avoiding fleeting design trends or overly polished aesthetics. The goal was to achieve a sense of authenticity and timelessness through typography, ensuring the brand feels organic, balanced, and enduring rather than artificial or trend-driven.
To achieve this, the design focuses on serif typography with soft, organic curves that reflect natural forms and evoke a feeling of craftsmanship and intentional design. This typographic approach balances refinement with warmth, embodying FIGIF’s values of natural beauty and elegance. The result is a visual identity that feels sophisticated yet grounded—timeless in its expression and deeply connected to the essence of nature.
FIGIF — Typographic Visual Identity
The project aimed to create a typographic visual identity for FIGIF that communicates natural beauty, elegance, and a genuine connection to nature—while avoiding fleeting design trends or overly polished aesthetics. The goal was to achieve a sense of authenticity and timelessness through typography, ensuring the brand feels organic, balanced, and enduring rather than artificial or trend-driven.
To achieve this, the design focuses on serif typography with soft, organic curves that reflect natural forms and evoke a feeling of craftsmanship and intentional design. This typographic approach balances refinement with warmth, embodying FIGIF’s values of natural beauty and elegance. The result is a visual identity that feels sophisticated yet grounded—timeless in its expression and deeply connected to the essence of nature.
FIGIF — Typographic Visual Identity
The project aimed to create a typographic visual identity for FIGIF that communicates natural beauty, elegance, and a genuine connection to nature—while avoiding fleeting design trends or overly polished aesthetics. The goal was to achieve a sense of authenticity and timelessness through typography, ensuring the brand feels organic, balanced, and enduring rather than artificial or trend-driven.
To achieve this, the design focuses on serif typography with soft, organic curves that reflect natural forms and evoke a feeling of craftsmanship and intentional design. This typographic approach balances refinement with warmth, embodying FIGIF’s values of natural beauty and elegance. The result is a visual identity that feels sophisticated yet grounded—timeless in its expression and deeply connected to the essence of nature.
KOI
KOI
KOI