
Category
Art Direction
Editorial Design
Creative direction
MENAP STUDIO
Design
MENAP STUDIO
Client
FUNDE
Returning to oil painting, to the richness of texture, and to the organic irregularity of natural pigments opened a new path for the brand’s visual direction.
Through botanical abstraction, colour becomes both subject and tool—guiding the composition of the perfumes' identity, and creating a dialogue between the wild and the refined.
Bold, earthy pigments are contrasted with neutral tones, creating tension and balance: a tactile expression of the brand’s essence—raw, elegant, and instinctively crafted.
Funde emerges as a sensorial and visual reflection of how art, when placed at the core of creation, can shape not just an aesthetic, but a story.
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