2024

2024

2024

CONVERSE UK

CONVERSE UK

CONVERSE UK

Category

Visual

Campaign

Creative direction

MENAP STUDIO


Design

MENAP STUDIO


Client

CONVERSE UK



Not just any bag — a symbol. Of what we throw away. Of what we can take back.


Of the idea that even the most ordinary materials — paper, cardboard, scraps — can become something new. Something that matters.


This isn’t about trash. It’s about transformation.
About giving forgotten things a second life — and giving the planet a chance to breathe.


Because every sole has a story. And every step leaves a mark.


Let’s make it one we’re proud of.


Converse Recrafted.


Built from what’s been. Made for what’s next.

Not just any bag — a symbol. Of what we throw away.

Of what we can take back.


Of the idea that even the most ordinary materials — paper, cardboard, scraps — can become something new. Something that matters.


This isn’t about trash. It’s about transformation.
About giving forgotten things a second life — and giving the planet a chance to breathe.


Because every sole has a story. And every step leaves a mark.


Let’s make it one we’re proud of.


Converse Recrafted.


Built from what’s been. Made for what’s next.

© 2025MENAPSTUDIO

© 2025MENAPSTUDIO

© 2025MENAPSTUDIO