









2024
2024
2024
CONVERSE UK
CONVERSE UK
CONVERSE UK
Category
Visual
Campaign
Creative direction
MENAP STUDIO
Design
MENAP STUDIO
Client
CONVERSE UK
Not just any bag — a symbol. Of what we throw away. Of what we can take back.
Of the idea that even the most ordinary materials — paper, cardboard, scraps — can become something new. Something that matters.
This isn’t about trash. It’s about transformation.
About giving forgotten things a second life — and giving the planet a chance to breathe.
Because every sole has a story. And every step leaves a mark.
Let’s make it one we’re proud of.
Converse Recrafted.
Built from what’s been. Made for what’s next.
Not just any bag — a symbol. Of what we throw away.
Of what we can take back.
Of the idea that even the most ordinary materials — paper, cardboard, scraps — can become something new. Something that matters.
This isn’t about trash. It’s about transformation.
About giving forgotten things a second life — and giving the planet a chance to breathe.
Because every sole has a story. And every step leaves a mark.
Let’s make it one we’re proud of.
Converse Recrafted.
Built from what’s been. Made for what’s next.
© 2025MENAPSTUDIO
© 2025MENAPSTUDIO
© 2025MENAPSTUDIO