CUPÁN
IDENTITY
IDENTITY
IDENTITY
Year
Client
Service
Year
Client
Service
Year
Client
Service
© CUPÁN
© CUPÁN
© CUPÁN
Brief
There’s nothing more human than the desire to be understood.
A logo is not just a symbol, it’s a decision, a statement, a mirror. A brand isn’t born from a briefing. It comes from contradictions, choices, gestures, and what’s left unsaid.
Cupán is that: essence made form. Identity translated into image. A contemporary ceramics brand that reimagines the take-away cup, giving it weight, permanence, and presence. A piece that stays, like ideas born from truth.
Brief
There’s nothing more human than the desire to be understood.
A logo is not just a symbol, it’s a decision, a statement, a mirror. A brand isn’t born from a briefing. It comes from contradictions, choices, gestures, and what’s left unsaid.
Cupán is that: essence made form. Identity translated into image. A contemporary ceramics brand that reimagines the take-away cup, giving it weight, permanence, and presence. A piece that stays, like ideas born from truth.
Brief
There’s nothing more human than the desire to be understood.
A logo is not just a symbol, it’s a decision, a statement, a mirror. A brand isn’t born from a briefing. It comes from contradictions, choices, gestures, and what’s left unsaid.
Cupán is that: essence made form. Identity translated into image. A contemporary ceramics brand that reimagines the take-away cup, giving it weight, permanence, and presence. A piece that stays, like ideas born from truth.
MIXTURE
BENLOLO
MIXTURE
BENLOLO
MIXTURE
BENLOLO