SUNBATHE- Crafting the Essence of Sun Protection
In our collaboration with SUNBATHE, every visual choice is intentional, designed to echo the brand’s promise of effective and enjoyable sun care. The color palette draws inspiration from nature’s own sunscreen—the warm glow of the sun, the refreshing blues of the ocean, and the soft neutrals of sandy beaches. Vibrant yellows and oranges evoke energy and vitality, while cool blues and greens balance the composition, conveying freshness and hydration.
Typography plays a key role in delivering SUNBATHE’s message with clarity and personality. We blend clean, modern sans-serif fonts that speak to trustworthiness and simplicity, with playful, handwritten styles that add warmth and approachability. This typographic contrast mirrors the product’s dual promise: reliable protection combined with a natural, enjoyable user experience.
Visual elements such as sun rays, gentle waves, and subtle gradients mimic the natural interaction of light and water, reinforcing the feeling of being outdoors, protected, and refreshed. The minimal yet evocative iconography keeps the design uncluttered, allowing the product’s benefits to shine through without distraction.
Together, these design choices form a cohesive visual language that celebrates SUNBATHE’s core—safe, effective sun care that invites users to embrace the outdoors confidently and joyfully.
