




Category
Campaign
Creative direction
MENAP STUDIO
Design
MENAP STUDIO
Client
INTERGALACTIC
A campaign isn’t just about selling — it’s about telling a story that connects.
Even something as ordinary as toilet paper can carry meaning.
It’s a way to see the familiar differently, to find emotion in the everyday. A campaign should have soul — make you smile, remember, or wonder:
“What would I take to another planet?”
That’s how Intergalactic began: a one-way space trip, one item to pack… and choosing a roll of toilet paper.
Because in the chaos of space, small things remind us we’re human. No astronaut training covers that.
Intergalactic isn’t sci-fi — it’s absurd reality.
A simple object becomes a symbol of what matters most:
comfort, humanity, and a piece of home — even in outer space.
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