INTERGALACTIC - WHAT IS A CAMPAIGN TO ME?
A campaign isn’t just a series of pieces that sell a product.
It’s a story launched into the universe, hoping to make a connection.
A campaign is an excuse to say something that matters – even if the subject is something as everyday as toilet paper.
It’s a chance to look at the obvious from a new angle. To find the extraordinary in the ordinary.
To me, a campaign has to have soul.
It needs to make you feel something – even if it’s just a smile, a memory, or a silly question like:
“What would I take with me to another planet?”
And that’s where it all begins.
Intergalactic was born from that question.
From imagining a one-way space mission, with room for just one item in your bag… and, without overthinking it, choosing a roll of toilet paper.
Yes, paper.
Because in the midst of cosmic chaos, there are objects that remind us who we are.
Because no astronaut training prepares you for life without the essentials.
Because when you’re floating a thousand light-years from home, the only thing you really want… is to feel a little human.
Intergalactic isn’t about science fiction – it’s about absurd realities.
It’s about how something so simple, so overlooked, so ordinary… can become your emotional lifeline in the middle of a galactic storm.
A roll of toilet paper, as a symbol of what we should never be without:
comfort, humanity, and a little piece of home – even in outer space.
