DIN A4 - Paper as a Key Element
Packaging is not simply a container but a fundamental part of the brand’s visual and conceptual language. Reflecting the precision, structure, and tactile qualities inherent to the DIN standard, the packaging extends the artistic philosophy into a tangible form.
Every detail—from the choice of materials to the use of textures and formats—is carefully considered to echo the harmony and logic that define both the DIN system and the inspiration drawn from the coffee industry behind the project. For example, the use of wrinkled DIN A4 visually conveys the roughness or toughness of certain coffees, while a piece of burnt DIN A4 evokes the intensity and roasting process of the coffee. These textures not only enrich the visual experience but also create a sensory connection with the product.
The packaging acts as a bridge between the product and its environment, inviting the consumer to experience sustainability and design as interconnected forces.
Far from being mere protection or presentation, the packaging transforms into a canvas where visual storytelling and conscious craftsmanship meet, reinforcing the project’s commitment to innovation, ecology, and timeless design.
