CUPÁN – Branding That Reflects a Generation.
CUPÁN is not merely a product—it is branding at its most intentional. Reflecting the habits, values, and aesthetic instincts of a generation, CUPÁN transforms the humble coffee cup into a cultural emblem. Rooted in Irish heritage and guided by the minimalist vision of designer Paul Whitford, the brand encapsulates both origin and evolution.
Every detail—from form to materiality—reinforces CUPÁN’s commitment to authenticity, sustainability, and quiet sophistication. The branding celebrates a lifestyle shaped by takeaway coffee culture, while simultaneously challenging it through a refined, ceramic reinterpretation. Clean typography, earthy tones, and understated elegance express the brand’s ethos: simplicity with purpose, beauty with function.
More than an object, CUPÁN is a brand that speaks directly to those who value meaningful design—an intersection of nostalgia and innovation, where tradition meets modern sensibility.
